Proper balance of direct response marketing and brand marketing for product and brand dominance in current market
As the market place has emerged from small scale to a global scale it has also resulted in products and services of similar nature and requirements to come up in the same environment as geographical factors and economical factors had lesser impact on them as market kept developing. The concept of global village or globalization resulted in brands and companies to spread over the globe, as the factors like transporting the goods or providing services to far away destinations were not as big a concern for them anymore due to the advancements in technology in every aspect like that of transport and communication. This bridged the gap in the market which was observed in the early time. Products which were manufactured in one corner of the world were easily available in the other corner of the world alongside the products of the companies present there. This resulted in saturating the market environment and making it competitive. In such scenarios marketing tools become the important tools to distinguish and separate one product or service from other in the same market bubble. Direct Marketing and Brand Marketing emerged as the two big pillars of marketing campaigns. The objective of direct marketing was to establish direct channels of communication with the consumers and convince them of their supremacy in the market like Google, Apple, etc. Whereas the objective of Brand marketing was to establish the brand as a name for itself in the market which resonated the ideas of reliability and customer satisfaction for those who were related to the brand name or those who were customers for the same like PVR cinema, TATA, etc. This paper has two aspect to it, first is the understanding of Direct Response Marketing and Brand Marketing and the other aspect is the proper utilization of both the tools in the designing of a marketing campaign for a product or a service provided by a company.
Published by: Karan Chauhan
Author: Karan Chauhan
Paper ID: V6I2-1485
Paper Status: published
Published: April 29, 2020
Smart Classroom
Smart products have influenced the market to create our lives easier at home, within the workplace, and everywhere. Technology has benefited in each aspect of our life right from education to communication. It’s a fresh vision in education. The best usage of technology can bring an enormous change in education. The smart learning approach makes the learners of all age groups and walks of life with a framework and variety of smart tools that encourage higher levels of understanding. The education system of a nation like India has made students follow a stereotyped method of learning. Students are practiced to take notes on continuous lectures. This has eventually decreased the listening capability of students and also students who absent themselves to classes find it difficult to follow-up the portions. This system proposes to develop a method in which the lectures are taken as notes automatically; students just need to listen to classes. Teachers respective to all the departments will be identified using an RFID reader and notes are maintained as a database. At the end of the day, the notes are sent as mail to students who are absent from classes. Thereby by the concept of the smart classroom, we can emphasize learning the concepts which lead to innovative and interactive learning sessions ultimately enhancing the performance.
Published by: M. Venkata Akhil, Dr. R. Balaji, N. Pradeep, M. Rama Sai Kaushik
Author: M. Venkata Akhil
Paper ID: V6I2-1491
Paper Status: published
Published: April 29, 2020
Translation Media
Translation media is a paper in which one vocabulary language is translated into another vocabulary language.
Published by: Ankita Jawadwar, Deepali Masare, Priyanka Belanekar
Author: Ankita Jawadwar
Paper ID: V6I2-1480
Paper Status: published
Published: April 29, 2020
Analysis of G+4 Building with or without inclined member (Haunch) for supporting floating column
In today’s world the needs of people are changing very rapidly. As a result requirement for more space for parking areas, lobbies are increasing day by day, hence nowadays the floating columns are introduced in the buildings, but providing floating column is not safe as per the design is concerned, hence to support the floating column an inclined member named as haunch is provided to support the floating column and make the building more stable. This project deals with the comparative study of the analysis of multi-storied buildings with and without haunch provided at different positions, thereby aims at providing a safe position of haunch in a building. The equivalent static analysis is carried out on the school building of G+4 stories using STAAD PRO V8i software and a comparison of these models is carried out.
Published by: Yamini Bhoyar, Pranoti Raut, Shrikant Kongre, Veersamrat Kadu, Preetam Pandey, Rahul Korote, Manish Sapate
Author: Yamini Bhoyar
Paper ID: V6I2-1460
Paper Status: published
Published: April 29, 2020
Application of RSM to optimize performance and emission characteristics of a diesel engine fuelled with Karanja methyl ester and its blends with conventional diesel oil
An experimental investigation was done on a variable compression ratio diesel engine fuelled with blends of Karanja oil methyl ester (B100) and conventional diesel oil (B00) in the proportion of 20:80 (B20), 30:70 (B30), and 40:60 (B40). The performance and emission tests were carried out on diesel engines for three input parameters and six out parameters. The load, compression ratio (CR), and biodiesel blends are used as input operating parameters. The output parameters are brake specific fuel consumption (BSFC), brake thermal efficiency (BTHE), and emissions like Hydrocarbons (HC), Carbon monoxide (CO), Nitrogen oxides (NOX) and Carbon dioxide (CO2). To find the optimal response, a set of experiments was conducted using the design of experiments suggested by Response surface methodology. Design Expert-10 was used to get the set of experiments for optimization. The predicted maximum BTHE (23.21%) and experimental maximum BTHE (23.27 %) were obtained at the optimal operating parameters of load 8 kg, CR 14, blend B20. The predicted minimum BSFC (0.37kg/kWh) and experimental minimum BSFC (0.37 kg/kWh) were obtained at the optimal operating parameters of load 8 kg, CR 14, blend B20. The predicted minimum CO2 (2.64%) and experimental minimum CO2 (2.54%) were obtained at the optimal operating parameters of load 2.63 kg, CR 15, blend B30. The predicted minimum HC (16.68ppm) and experimental minimum HC (16ppm) were obtained at the optimal operating parameters of load 4 kg, CR 16, blend B20. The predicted minimum CO (0.065%) and experimental minimum HC (0.059%) were obtained at the optimal operating parameters of load 8 kg, CR 16, blend B40. The predicted minimum NOx (168ppm) and experimental minimum NOx (131.03ppm) were obtained at the optimal operating parameters of load 2.63 kg, CR 15, blend B30. It is found that the predicted and the experimental results were almost the same.
Published by: Sagar Tadkal, M. C. Math
Author: Sagar Tadkal
Paper ID: V6I2-1457
Paper Status: published
Published: April 29, 2020
Application of the enhanced single face photo as a novel screening tool for diagnosis of dengue infection and influenza
The invisible facial flushing in dengue infection and influenza can be detected and visible by the Manote and Matinun (M&M) technique using PC program and smartphone app. The unique patterns of facial flushing provide a clue to the diagnosis of dengue infection and influenza. To analyze the facial flushing areas in dengue infection and influenza compared with other causes from the single face photo by smartphone camera app and apply the enhanced single face photo as a novel screening tool for diagnosis of dengue infection and influenza. The patients with acute febrile illness were classified into 4 groups of different underlying causes as other causes, dengue, influenza A and influenza B respectively. The single face photo was enhanced with the Rock Art Enhancer app using for Android smartphone in 3 steps modified from the Manote and Matinun technique and further analyzed with the ImageJ program with Color Inspector 3D plugin. The patterns of the facial flushing areas were differentiated into 3 categories, as no facial flushing, localized facial flushing and generalized facial flushing. The analysis of the facial flushing areas was calculated in percents of primary and secondary facial flushing areas (1 FFA and 2 FFA). The sensitivity or "true positive rate" of 3 steps modified Manote and Matinun technique for all tests in dengue, influenza A and influenza B group is 96.8% (94.2% for all patients). The 97.8% of dengue group tests (94.7% for of dengue patients) could be detected the facial flushing either localized or generalized pattern. The upper cut-off points that helps distinguish from neither dengue nor influenza to either dengue or influenza is approximately 20% and 9% in the primary facial flushing areas (1 FFA) and the secondary facial flushing areas (2 FFA) respectively. Although the generalized facial flushing patterns were found in dengue (66.7%) more than in influenza (50%), but we could not distinguish between dengue and influenza, depending on two different patterns of facial flushing (no statistically significant differences, P = 0.09). The enhanced single face photo with 3 steps modified Manote & Matinun technique is useful as a novel screening tool to distinguish other causes of acute febrile illness from both dengue infection and influenza. The upper cut-off points in both primary facial flushing areas (1 FFA) and the secondary facial flushing areas (2 FFA) help for the recognition and diagnosis either dengue infection or influenza. Because it is useful and effective as well as economical and available so it should be suitable for a novel screening tool in the diagnosis of dengue infection and influenza, including for the application of telemedicine in the future.
Published by: Manote Arpornsuwan, Matinun Arpornsuwan
Author: Manote Arpornsuwan
Paper ID: V6I2-1447
Paper Status: published
Published: April 29, 2020
