Research Paper
A study on problems faced by the consumers’ towards green FMCG products in Coimbatore City
A clean environment is essential for healthy living of all creatures, it will become poisoned with various environmental issues like global warming, ozone depletion, pollution, loss of biodiversity and deforestation etc, for this concern all over the world various government, business organizations and consumers are started avoiding the products that are harmful for the environment. In order to protect our environment, the FMCG manufactures are produced their products in an ecofriendly way. The major segments of green FMCG distinctly classified into four different segments like Food and Beverage industry, Home Care, Personal care and Electronics, it is an important contributor to India’s Gross Domestic Product. The study is descriptive in nature both primary and secondary data to be considered for this analysis.710 samples are randomly selected in the area of Coimbatore city and analyzed for the study. Through this study Problems towards green FMCG products have been analyzed and provide the suitable suggestions to improve the services.
Published by: S. Kalaiselvi, Dr. D. Parasakthi
Author: S. Kalaiselvi
Paper ID: V6I2-1190
Paper Status: published
Published: March 9, 2020
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