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Research Paper

Hybrid model for customer behavioural mining

Data mining is the study of data and the utility of software techniques for finding patterns and regularities in sets of data. The main reason behind the paper is to examine the exhibition of an existing client in order to the churning prediction to actualize bunching with the characterization expectation model including weighted K-means clustering with the Neural system. To assess and break down the exhibition based on exactness, accuracy, review, root means square mistake and to analyze the presentation of the proposed strategy with the current cross breed strategies. For this reason, numerous algorithms have been proposed to anticipate churning clients. In the proposed work, Decision Tree and Neural systems are utilized to break down the examples from the dataset and to hybrid the model for customer behavioral mining. As per the current system, both the K-means and Neural system have been utilized either independently or with the other mix too. It was seen that every procedure will give better outcomes. However, the issue that has been engaged in the investigation is to upgrade the k-implies calculation. A weighted K-means is used to improve the exactness of the classifier and utilized to distinguish agitate clients and compelling promoting systems. Now, these days customers for seeking satisfaction shifts from one homogeneous product to another termed as customer churning which is proposed through various techniques through this paper.

Published by: Aabid Ud Din Wani, Prince Verma

Author: Aabid Ud Din Wani

Paper ID: V5I5-1196

Paper Status: published

Published: October 3, 2019

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Research Paper

A Study of CSR as an antipoverty instrument

This paper mentions the comparative study of various CSR activities of a few of the top companies in India and their fight against poverty in the country. This research is based on how CSR can be used to eliminate poverty, what the scope of the project is, and the contribution of the companies in developing the poor local communities. The aim of this study is to start to fill the gap in our understanding of how, when and through what means the business can help to reduce poverty while recognizing the equally powerful potential of the business community to exacerbate poverty. Taking particular CSR initiatives as a starting point, we seek to look at the broader developmental footprint of business-as-usual strategies, as well as those which fall under the banner of CSR, to gain a fuller picture of how business is implicated in the development process. This paper focuses on the type and nature of the CSR activities of MNCs in their attempt to eliminate poverty.

Published by: Manjiri Sonone

Author: Manjiri Sonone

Paper ID: V5I5-1197

Paper Status: published

Published: October 1, 2019

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Review Paper

A review on integrating intrusion detection model using classifiers and chi-square feature selection

With the increasing use of IT technologies for maintaining the information, there is huge need for stronger intrusion detection mechanisms. The old usages like firewalls are not much so effective there are few new techniques that are used for the detection of intrusions. The various techniques of Intrusion Detection have been studied briefly. The main aim of this paper is to increase the accuracy with maximum and decrease with fewer false alarms. Also concern about reducing the disadvantages of the present IDS for large data. The intrusions enter the systems without any allowances to replicate files and running pirated software’s on their own to access systems and takes the very much confidential data like sensitive information. Intrusion detection can take care of the systems and if something suspicious happens the prompt will be given and monitored.

Published by: Rayees Ahmad Sheikh, Abhishek Bhardwaj

Author: Rayees Ahmad Sheikh

Paper ID: V5I5-1202

Paper Status: published

Published: October 1, 2019

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Research Paper

A study of women empowerment through self help groups with special reference to ASMITA a SHG by Jindal Stainless Limited

Most of the Indian population i.e. 23.6% or about 276 million people are below the poverty line with below $1.25per day purchasing power. As most of the people of India still reside in a rural area with a lack of facilities. Most of the CSR activities done create support to these rural communities and urban poor to develop economically. The major credit for women empowerment in rural areas should be given to SHG’s which not only provide employment opportunities but also provide skill development. Majorly this SHG’s are started either by Governmental Organizations or Non-Governmental Organization. Some of the SHG’s are started and support by Corporates through their CSR activities which majorly focus on women empowerment as it’s a need for the power to empower women in the country. At Jindal Stainless Limited. (JSL) CSR activities are taken as opportunities to give back to society in every way possible. JSL through its various CSR projects which mainly includes: a) Health Care b) Education and Vocational Training c) Women Empowerment and d) Rural Development Their other project also focuses on preservation of art and culture, Human rights, Disaster Management etc. Our project mainly aimed at women empowerment through Self-Help Groups i.e. SHG’s. ASMITA and SAHAJA are the major projects focused on women empowerment by JSL. The research focuses on the impact and growth of women in ASMITA. This research is mostly based on a depth interview done on convenience bases. To know the socio-economic condition of women residing and working in SHG’s i.e. in ASMITA. This research helps to know various aspect especially of SHG’s on the life of women who are a part of it. It helps us to understand the need and impact of these SHG’s on the life of participating women.

Published by: Nisha Gujar

Author: Nisha Gujar

Paper ID: V5I5-1199

Paper Status: published

Published: October 1, 2019

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Review Paper

Artificial Intelligence and its associated application in medical field

Prediction is a crucial facet within the medical domain. This paper encourages the utilization of Artificial Intelligence for prediction in medical life as technological support. There's a powerful impact upon all activities because of health, and human consultants should have the power to choose the adequate treatment which is able to be the evolution of the patient throughout the treatment. Since the mechanisms of AI have many advantages that are appropriate for this, it assists human intelligence in decision-making/prediction. The preciseness of mathematics and also the power of current technologies are the two robust qualities used in the system when they are combined to produce positive options as a result.

Published by: Pooja Gundagurti

Author: Pooja Gundagurti

Paper ID: V5I5-1195

Paper Status: published

Published: October 1, 2019

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Research Paper

Customer satisfaction towards Honda Activa: A study in Jabalpur City

At the time of innovation of two-wheelers and its commercialization, it could not be imagined that the two-wheelers would also be designed and commercialized for women also. But the innovations and technological upgradations made it possible and a new thought emerged in the industry for designing the two-wheelers by which women (so-called half of a population) can be attracted to it. Nowadays, without geared two-wheelers are in keen demand for both male and female as it is easy to ride and handle. The study has been done to assess the customers’ satisfaction level about Honda Activa in Jabalpur city. The study is based on primary data which has been gathered through a structured questionnaire from 200 respondents of Jabalpur city. A convenience sampling technique has been used in this study to collect the data. The demographical representation of the respondents has shown through percentage analysis whereas, the satisfaction level of the respondents with Honda Activa has been analyzed by the researcher through Likert scale technique, mean and ranking methods. Influencing factors that affect in buying decision of the bike has been analyzed by the chi-square test. Assessing high customer value would always lead to high customer loyalty.

Published by: Saif Ul Haque, Dr. C. P. Gujar

Author: Saif Ul Haque

Paper ID: V5I5-1187

Paper Status: published

Published: October 1, 2019

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