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Research Paper

Performance analysis of the Machine Learning Classifiers to predict the behaviour of the customers, when a new product is launched in the market

Here in this study, I will analyze the correlation of the buyers with their age and salary using various machine learning classifier algorithms. This study will predict, who will buy a new item faster as soon as it is launched in the market and how it will be related to the age and salary of the people, who are buying it. The aim of this study is to investigate six different types of Machine Learning, Classifier algorithms (namely Logistic Regression, SVM, Naive Bayes, KNN,Decision Tree, Random Forest and to show their comparative analysis and to predict whether a person will buy a certain product as soon as it is launched in the market. Experiments are performed on the Social_Network_Ads data set which is sourced from Kaggle the online community of data scientists and machine learning engineers. The performance of all the above algorithms is evaluated on the various metrics like recall, precision, F1_score and confusion matrix. Results are then compared.

Published by: Poulomi Saha

Author: Poulomi Saha

Paper ID: V5I3-1966

Paper Status: published

Published: June 21, 2019

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Research Paper

Using mobile CRM to gain value added to small and medium enterprises

The revelation in mobile devices and wireless technologies leads to reach customers wherever and whenever which increase productivity and efficiency for many types of organization. By using social and mobile customer relationship management improve sales team performance by allowing customer services to remotely track contacts and accounts of their customers. Small and medium-sized enterprises play an important role in global economic growth but they faced by many challenges in the global market. The small and medium enterprises stared to using mobile devices and mobility services to penetrate the global market. Mobile CRM will benefit both organizations and customers through maximizing the utilization of mobility services and proving new value added to the businesses.  Mobile aspects can present many new opportunities for small and medium enterprises. The main purpose of this paper focuses on the value added that can be gained by small and medium enterprises by using Mobile CRM.

Published by: Christina Albert Rayed

Author: Christina Albert Rayed

Paper ID: V5I3-1937

Paper Status: published

Published: June 21, 2019

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Research Paper

A mixed method research on experience of stress among mothers of children admitted in Pediatric Intensive Care Unit of Indira Gandhi Medical College and Hospital, District Shimla (Himachal Pradesh)

The Pediatric Intensive Care Unit is a multidisciplinary unit that provides care for infants, children and adolescents who become critically ill or injured. Admission of a child to the Pediatric Intensive Care Unit is a stressful situation for the mothers who are accompanying them in PICU. It is very difficult to explain the devastating stress experienced by mothers. Aim & objective: The aim of the study is to assess the level of stress, the qualitative experience of stress and its association with selected demographic variables. Methods: The study has adopted Mixed Method Research design and was conducted in PICU K IGMC& Hospital, Shimla. A total of 32 (total enumeration) and 9 mothers (purposive) were taken respectively for quantitative and qualitative interview. A semi-structured interview schedule, Perceived Stress Scale and Qualitative interview were used for data collection. Results: Data analysis was done by using the descriptive, inferential statistics, Colaizzi’s steps and by mixing of data. The study results reveal 6 (18.8) of mothers had high and 26 (81.3) had a severe level of stress. The type of family, family budget alters due to the illness of child were found to have a strong association at 0.05 level of significance. The causes of stress, the impact of stress, predominant thoughts/feelings, adaptive thoughts and behaviors, perception about medical care/ health care professionals, information needs and perception of support system emerged as the main themes of the qualitative study. In mixing the quality of stress is explored in the forms of the impact of stress and cause of stress etc. has clearly supported the level of stress among mothers. Conclusion: The results of the study show that mothers are highly stressed due to the child’s admission in PICU. So its emphasis on the use of coping strategies, grievance and counselling cells in the hospital.

Published by: Kavita Verma, Isha Thakur Dharni

Author: Kavita Verma

Paper ID: V5I3-1960

Paper Status: published

Published: June 21, 2019

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Research Paper

An exploratory study to assess the impact of mobile phone use on adolescents studying in selected schools of district Solan, Himachal Pradesh

Technology plays a major role in the life of an individual. In the present scenario, our society is acceptable to all the changes occurring in the field of communication technology. In today’s time adolescents are the most active users of these new innovations making them more technology dependent and leading to various health problems. To assess the pattern of mobile phone use among adolescents. To explore the impact of mobile phone use on adolescents. The exploratory research design was adopted.to collect the data from 398 adolescents of the selected schools of District Solan (H.P.) using the probability stratified cluster sampling technique. Data was collected by Mobile Phone Use Questionnaire and 4-point Likert scale using the self-report technique. Data analysis was done through descriptive and inferential statistics. The study results showed that the majority of adolescents (73.1%) were using mobile phones with internet access. 70.3 % of adolescents there was a moderate impact of mobile phone use, 23.4% had a mild impact and 6.3% had a severe impact. There was a highly significant association of education, gender, father’s education, and father’s and mother’s occupation; a number of siblings with the impact of mobile phone use at p >0.01 level of significance. There was a strong positive correlation of the impact of the mobile phone use with the academic performance, physical, psychological, social wellbeing and the financial state of adolescents at p> 0.01 level of significance. The results of the present study reveal that the negative impact of mobile phone use among adolescents is high so there is a need to put more emphasis on this area and possible strategies should be planned out in order to reduce this harmful effect of technology on youth.

Published by: Vidhi Paul, Isha Thakur Dharni

Author: Vidhi Paul

Paper ID: V5I3-1961

Paper Status: published

Published: June 20, 2019

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Research Paper

Data mining methodology and its application

Data mining is the process of discovering correlations, patterns, trends or relationships by probing through a substantial amount of data stored in repositories, corporate databases, and data warehouses. Industrial engineering is a broad field and has many implements and techniques in its quandary-solving arsenal. The purport of this study is to ameliorate the efficacy of industrial engineering solutions through the application of data mining. To achieve this objective, an adaptation of the engineering design process is utilized to develop a methodology for efficacious application of data mining to databases and data repositories concretely designed for industrial engineering operations. This paper concludes by describing some of the advantages and disadvantages of the application of data mining techniques and implements to industrial engineering; it mentions some possible quandaries or issues in its implementation; and conclusively, it provides recommendations for future research in the application of data mining to facilitate decisions pertinent to industrial engineering.

Published by: Tripti Upadhyay, Sumit Verma

Author: Tripti Upadhyay

Paper ID: V5I3-1955

Paper Status: published

Published: June 20, 2019

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Technical Notes

Foretaste on identity based encryption

Cryptography is an art which provides confidentiality, integrity, non-repudiation, and authentication to the parties involve in communication. Identity-based systems allow any party to generate a public key from a known identity value such as an ASCII string. A trusted third party, called the Private Key Generator (PKG), generates the corresponding private keys. PKG uses user’s credentials to publish the public key and after authentication of the user, it grants it is a master private key. Security of IBE depends on the trust of issuing authority. The purpose of this paper is to review the technological aspects in cryptography under Identity-based scheme. Section I provide an introduction of the scheme illustrating its background and procedure: Section II throw light on few schemes of IBC with their proofing algorithms while Section III mention the pros and cons of this scheme and finally the conclusion. Section IV summarises the content as the conclusion of the paper. Section V list the references that were sighted in the writing of this paper.

Published by: Ashish Tripathi

Author: Ashish Tripathi

Paper ID: V5I3-1939

Paper Status: published

Published: June 20, 2019

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