A study on negative impact of advertisement on children
The purpose of this research is to make a review of the impact of television advertisements on children to understand the potential effect of TV advertising and specific pessimistic view of that exposure to young audiences. The study was conducted by using secondary data. Advertisement is a form of communication. It is about different products, services or ideas to its audiences. This paper deals with the analysis of negative impacts of advertisements on children which are telecasted on the television. In the present scenario TVs play an important role in our daily lives. The impact of advertisements on children is becoming catastrophic day by day. Findings indicated that television is not only providing entertainment, but also force young children to demand for must have items. Earlier, young children were off limits to advertisers and now they directly appeal to them. Advertisements create awareness among children in different aspects like entertainment, culture, news, sports and latest innovations & trends. In spite of this, all of these advertisements create a negative impact on children's minds. The adverse effects on children are interpreting and understanding the message being presented to them wrongfully. Aspects of the impact of TV advertising on children has spoiled their habitual actions, leading to pester, emerge conflicts and animosity in the family, increase the family budget, make demand for less nutritious products linked with obesity and poor health, imitate celebrities etc while it provides limited advantages.This paper deals with its negative effects and how to overcome those effects and provisional measures.
Published by: Saniya Thombre, Shirin Badlawala, Mansha Dedhia, Dr. Varsha Agarwal
Author: Saniya Thombre
Paper ID: V8I5-1199
Paper Status: published
Published: November 14, 2022
Maggi out of a “big soup”
Maggi as a word is one that each Indian recognizes and Maggi as a brand is one that each Indian loves. Over the years, Maggi Noodles has become an emotion rather than a brand. Bringing back nostalgic memories of childhood and solving instant food problems for all social classes; Maggi Noodles has always been the go-to solution. After being the household favorite for over 32 years, in 2015 was a ban imposed on Nestle’s Maggi Noodles. Combating a long fight was not easy for Maggi, especially as it was in the constant public light and there were people protesting (Reddy, 2020). To date, questions still arise about the health hazards of Maggi and this research has been conducted to understand just how much these questions have impacted consumer buying choices. We have done so by creating a survey asking various questions about the subject's relationship with Maggi, gathering these responses, and analyzing them. Some questions asked were ‘How often do you consume Maggi noodles? ,‘Did you crave Maggi during the Maggi ban?’, ‘Is Maggi a synonym for noodles to you?’ etc. Through this extensive research, we found the answers to our questions and realized that even though Maggi has had its fair share of setbacks, it is still the leading instant noodle brand in India and is loved by people of all ages alike (Ray, 2016).
Published by: Aaren Panikar, Sana Sidhu, Noor Fatima Moolji, Dr. Varsha Agarwal
Author: Aaren Panikar
Paper ID: V8I5-1202
Paper Status: published
Published: November 14, 2022
Aviation industry
The aforementioned paper is an attempt to understand the aviation industry and address its most common problems. This is an industry that traditionally tends to operate on very thin margins. Considering the tremendous pressure that’s been building on them in terms of growth in the frequency of flights, the number of flyers, and high fuel prices, it’s important to sustain what’s under their control, and their clientele qualifies as the most important element. Operational tools help to find the solution to most of the problems faced while running this industry.
Published by: Apoorva Kumar, Khushi Goel, Naksh Grover, Ayush Agarwal, Shrinkhala Nair
Author: Apoorva Kumar
Paper ID: V8I5-1205
Paper Status: published
Published: November 14, 2022
A study on the value of promotion in the telecom industry of India
(Gaj, 2022) Promotion is a type of marketing communication that is used in many sectors and in a variety of situations to help businesses achieve their goals, including bringing in new customers and retaining existing ones while also fostering customer loyalty. This research study offers a thorough examination of how promotion plays a role in influencing customers in India's evolving telecom market. This study delves further into the various promotional strategies employed by businesses like Airtel, BSNL, Vodafone Idea (VI), and Jio to attract customers and urge them to utilize their telecom services. The research looked at Jio's marketing approach of offering free internet and telecom service for three months after its start, and how this enabled Jio to draw in a lot of customers and grow into a significant business following its arrival. The research study also concentrated on the relationship between successful promotion and the development of consumer loyalty and a positive brand image for the business. Therefore, the study looks after the importance of promotion in the telecom industry can lead to a significant change in the buying behavior of the consumers in India, and also how it has helped the companies to gain a better position in the market by improving their market share.
Published by: Aryan Patel, Krish Shah, Gaurav Bagaria, Chaitanya Ameser, Arnav Goyal, Varsha Agarwal
Author: Aryan Patel
Paper ID: V8I5-1206
Paper Status: published
Published: November 14, 2022
Role of plastic money post covid
Credit cards were rolling ahead in terms of demand and usage, as of December 2019, a report by Crif High Mark showed. But since the covid-19 pandemic, people turn to mobile payments, and a recent S&P Global Market Intelligence report said that they have gained a lead over credit cards. As of December 2019, the credit card industry portfolio stood at ₹1,24,390 crore, a year-on-year growth of 44%. In September 2019, there were 3.25 crore active card borrowers, the number has grown at a compounded annual growth rate (CAGR) of 22% over four preceding years. The latest CRIF CreditScape report, released in May, stated that forecasts show that around one million credit cards will be sourced over the next five-six quarters. “Credit cards, once considered a product for the affluent, have expanded to consumers in tier II and III cities. Borrowers opting for a credit card for the first time have increased by three times in four years. Credit cards lead to increased purchasing capacity for consumers, especially millennials, and encourage usage by offering rewards and discounts on e-commerce portals." said Navin Chandani, managing director, and chief executive officer of CRIF High Mark.
Published by: Shrikesh Poojari
Author: Shrikesh Poojari
Paper ID: V8I5-1204
Paper Status: published
Published: November 8, 2022
A study on applications of operation research in the airline industry
Operations research is the application of scientific and mathematical methods to study the problem-solving and decision-making aspect which is useful for the management of organizations. The discipline of operations research has greatly contributed to the aviation sector. It is one of the fastest-growing sectors globally, adding a lot of value to the economy. This paper is an effort to study and analyze the various 2 problems faced by the airline industry using the applications of operations research. The most common problems are fleet assignment, tail assignment, airline scheduling, airline overbooking, disruption management, airline maintenance planning, demand management, operational performance, and airport deicing. We’ll analyze, review and give suggestions for the operations research tools and models used by various researchers across the world to solve the problems. This paper also talks about the lack of a management system, the efficiency of various airlines in India, minimizing the operational cost in fleet operation, and the evaluation of Brazilian airlines. The data for this research paper has been collected using secondary research, by means of existing research papers, articles, and reliable websites like Statista, economic times, etc.
Published by: Sanket Mishra, Sasi Bayyavarapu, Medha Srivastava, Prerna Chandana, Palak Darolia
Author: Sanket Mishra
Paper ID: V8I5-1203
Paper Status: published
Published: November 8, 2022
