Parental explanatory model and perceived burden of child and adolescent psychiatric disorder
To assess the explanatory model and perceived burden of child and adolescent psychiatric disorder and to study the relationship between them. Observation design was used. Computerized simple random technique was used to recruit 200 subjects after consent. Short explanatory model interview (SEMI) was used to assess the explanatory model and the family intervention burden scale was used to rate the burden of primary care givers. Among 200 subjects, 53.5% and 50.5% have medical model and non medical model respectively. Among the medical model 46.5% have allopathic perspective and 54.5% have complementary and alternative medicine model. Mean burden of primary care giver was 18.86 with SD ±11.08. There is a significant relationship between explanatory model and perceived burden of primary care givers (P=0.025). Assessing and understanding the influence of explanatory model on burden helps in intervening with burden of the primary care givers. Education and support are an essential part of nursing care. It is an effective method for improving the knowledge as well as decreasing burden of child and adolescent psychiatric disorders among primary care givers and will help in increasing adherence to therapeutic regimen.
Published by: Devaki B., Helen Sujatha Charles, Paul Russel
Author: Devaki B.
Paper ID: V8I5-1200
Paper Status: published
Published: November 4, 2022
Effect of Intradialytic Aerobic Exercise on Fatigue in Patients Undergoing Hemodialysis
Fatigue is a common debilitating symptom which remains unrecognized among people with chronic kidney disease with significant impacts on patients’ everyday functioning. The aim of this study was to determine the effect of intradialytic aerobic exercise on fatigue in hemodialysis patients. A Quasi experimental study was carried out among 60 adult hemodialysis patients (30 each in the groups) selected by consecutive sampling technique. The baseline characteristics and pretest fatigue score were assessed for both the groups and the intradialytic aerobic exercise was administered for 8 weeks (three times/week) among the experimental group. Then post intervention I and II fatigue score were assessed in both the groups at end of 4th and 8th week. In Control group, there was no statistically significant difference in fatigue score between pre intervention, post intervention I and II (32.43 ± 7.78, 32.20 ± 7.00 and 31.13 ± 8.44, F=1.29, p = 0.28)). Whereas, in experimental group, there was significant reduction in fatigue score in post intervention I (26.97 ± 8.60) and II (23.57 ± 7.29) than pre intervention (32.20 ± 8.64) at p=0.001. There was significant difference in post intervention I (t=2.58, p= 0.001) and post intervention II (t=3.71, p = 0.001) between control and experimental group. This study shows that intradialytic aerobic exercises is beneficial in reducing fatigue, as a supplementary therapy in hemodialysis patients.
Published by: S. Yogalakshmi, Dr. Santosh Varughese, Dr. Sasikala. D
Author: S. Yogalakshmi
Paper ID: V8I5-1196
Paper Status: published
Published: November 4, 2022
The effect of social media marketing on consumer behaviour
Nearly every industry in India has adopted social media marketing. According to a Goldman Sachs report, the Indian digital marketing business is expected to be worth $160 billion by 2025. Digital marketing is expanding quickly in India as consumers have been inspired to purchase from a new brand after seeing social media images or posts, thus it has been found that 71% of consumers are more likely to make a purchase based on social media referrals. Therefore it is important for us to understand how social media has influenced consumers' purchase behavior. Therefore the research aimed to investigate the factors that influence customer buying decisions through online forms of marketing (social media) by comparing it with offline forms of marketing(billboards), by making use of the advertisements provided by the multinational company Starbucks. The research also aimed to investigate why individuals are more convinced to buy a drink through social media than through offline marketing. The research was conducted on 40 customers of Starbucks in India, and Mumbai, most of them being students who follow Starbucks on various social media platforms. Data was collected through an online questionnaire sent through google forms. The results of the research indicated that since social media marketing makes use of various creative elements(music, graphic,s and colors), customer testimonials and helps satisfy a need, which gives them social proof, individuals are more convinced to purchase a drink from Starbucks than through offline forms of marketing. This concludes that social media marketing is more effective than offline marketing since it gives social proof, and therefore has a more significant effect on consumers' purchase behavior.
Published by: Aaryan Kandhari, Varsha Agarwal
Author: Aaryan Kandhari
Paper ID: V8I5-1195
Paper Status: published
Published: November 4, 2022
Surgical Safety Checklist: Challenges and A Way Out
Surgery is at the pinnacle of today’s health care system. It is the only intervention that alleviates pain, disability and decreases the risk of death from common conditions. While surgeries are expected to safe lives, negligence in carrying out them can cause substantial harm to the patients. In 2009, the World Health Organization (WHO) published the Surgical Safety Checklist (SSC) as part of their Safe Surgery Saves Lives campaign. It was developed by WHO with the aim to decrease errors and adverse events and increase teamwork and communication in surgery. Over the years, this 19-item checklist has shown reduction in both morbidity and mortality among surgical patients and is now used by most of the surgical providers all over the planet. Though the checklist has improved surgical outcomes, many health-care providers are hesitant in implementing it in their everyday practice. Right utilization of this form can transform surgical care.
Published by: Anita Kiruba Jeyakumar
Author: Anita Kiruba Jeyakumar
Paper ID: V8I5-1194
Paper Status: published
Published: November 1, 2022
Operations Research
This paper provides an overview of several key areas of operations research applications in the air transportation industry. Specific topics covered include the various stages of aircraft and crew schedule planning; revenue management, including overbooking and leg-based and network-based seat inventory management; and aviation infrastructure planning and operations (airports and air traffic management). In each of these cases, the paper provides both a historical perspective on OR contributions and a brief summary of cutting-edge technology. It also identifies some of the major research challenges for the future. The paper also addresses these factors by way of a Transportation Problem, Monte Carlo Simulation, and a Game Theory Matrix respectively. This study considers a multitude of factors paving the way for further research to consider solutions for problems of greater complexity.
Published by: Nehil Gupta, Khushaal Girotra, Paras khurana, Pranit kapur, Aryan Manger, Manoj Sarma K.
Author: Nehil Gupta
Paper ID: V8I5-1192
Paper Status: published
Published: November 1, 2022
Technology’s impact on the banking sector in India
The banking industry is the backbone of the Indian financial system and it is plagued by many challenging forces. One such force is the revolution of information technology. The banking sector has experienced a tremendous technological revolution that has paved the way for creating newer, better opportunities for its customers. The impact of technology on the banking industry is manifold and can be witnessed by the speed at which banks operate in the country. Banks in India have invested heavily in technology such as Tele Banking, Mobile Banking, Net Banking, ATMs, Credit Cards, Debit Cards, Electronic Payment Systems, and Data Warehousing and Data Mining Solutions, to bring improvements in the quality of customer services and the fast processing of banking operations. Heavy investments in IT have been made by the banks in the expectation of improvement in their performance.
Published by: M. Yadagiri, Sravanthi Nagineni
Author: M. Yadagiri
Paper ID: V8I5-1184
Paper Status: published
Published: October 27, 2022
