The changing demographics: The focus on the mature market
Brands in order to attract the younger audience, neglect the older age group. This research paper talks about the same from various aspects and also expresses views against the assumptions that these marketers have created for this segment. This paper emphasizes the importance of understanding this segment and how they can be useful in creating a wider consumer base. The fast-growing trend of age- neutrality is further discussed.
Published by: Anukriti Singh, Tushar Sogani, Shreasy Soni, Vaishnavi Yerte
Author: Anukriti Singh
Paper ID: V5I1-1396
Paper Status: published
Published: February 26, 2019
Evolution of Facebook advertisements
The overall purpose of this paper is to carry out an in-depth analysis of the concept of Facebook ads. Facebook is a popular marketing platform for almost any kind of good or service. However, the most unique aspect of Facebook ads is that they can target specific customers that have a higher probability of purchasing the product advertised. Facebook ads can target different sets of customers depending on age, geographical locations, hobbies, gender etc with the help of algorithms designed to do perform precisely according to requirements. Hence it acts as the perfect marketing tool for any business. We will discuss concepts in detail further in the paper.
Published by: Rakshit Lodha, Dhruv Shah, Prasann Khanna, Kavya Sharma
Author: Rakshit Lodha
Paper ID: V5I1-1398
Paper Status: published
Published: February 25, 2019
The psychology behind drastic transformation surgeries and the surgical fraud
Medical advancements in the 21st century have enabled people to do things that were once beyond our imagination. Medical science today is not only limited to curing diseases but it also includes cochlear implants, eye implants, organ donation/ transfer etc. It was in the 1960s that the ASPS (American Society of Plastic Surgeons) found a new substance called silicone to treat skin imperfections. The experiment escalated to a point that the MD of Houston, Thomas Cronin discovered that the same element could be used in breast implants. Since then, there have been around 15.7 million minimally invasive cosmetic procedures and about 1.8 million cosmetic surgical procedures that include breast augmentation, liposuction, nose reshaping, eyelid surgeries and tummy tuck (statistics provided by ASPS). However, apart from the people who indulge in such types of surgeries to fix their imperfections, there are also a group of people who have undergone unnecessary and harsh surgeries in order to express their thoughts or to look like a cartoon character they fantasized in their childhood. The Barbie or the cartoon characters were created to imitate humans, but in the present scenario, people have the mindset to imitate cartoons and dolls. Makeup was not enough to hide bodily imperfections which is why some people resorted to solving them with surgeries, ‘the permanent solution’. This paper looks into the cases of Pixee Fox, Valeria Lukyanova and Vinny Ohh particularly, who have undergone drastic surgeries to look animated. Even though the far-reaching possibilities of medical science has been proved through these patients (victims), it can not be denied that such unnecessary surgeries need to be stopped because it is harmful and has resulted to side effects and deaths.
Published by: Nisha Talukdar
Author: Nisha Talukdar
Paper ID: V5I1-1393
Paper Status: published
Published: February 25, 2019
Black box system
The occurrence of the natural disaster is a big loss for human life and property. Here we introduce an embedded system called black box which has a water level sensor that helps in the rescue mission. The black box system is an embedded system with two sections, one section in user side for interacting with the user and another section is in authority side to track the location of the user and to provide the service. Our system is trying to avoid the problems created due to natural disasters. Hence it was concluded that Black box system ensures the maximum safety of mankind and infrastructure.
Published by: Reshma M. A., Sanal Kumar T. S., Ardra Ramachandran, Athira A. S.
Author: Reshma M. A.
Paper ID: V5I1-1333
Paper Status: published
Published: February 25, 2019
Clinical evaluation and surgical management of incisional hernia
Repair of hernia by Laparoscopic technique has revolutionized the treatment of incisional hernia repair by reducing the morbidity and less stay in the hospital of the patient. This study has been undertaken to assess the magnitude of this problem, various factors leading to development of this condition and management. This is a hospital-based descriptive type of study done on 100 incisional hernia cases in the Department of Surgery at National Institute of Medical Science and Research, Jaipur, Rajasthan from January 2017 to June 2018. All the cases were operated and prolene mesh repair were done. The next immediate post-operative complications were also be evaluated here. Our study showed that the Incidence of incisional hernia is maximum (up to 60%) in the age group of 31-50 years and hence the ratio of male: female was 0.15:1. Most of the cases were found “with only swelling” which is about 73%. 40% of the cases where Patients had previous operations using planned incision, 19% cases in upper midline incisions and 13% in paramedian incisions, 11% in Lower midline incisions. According to analysis, 30% of patients as compared to 70% of patients who underwent Mesh Repair instead of Anatomical Repair. we also examined that 22% of patients had wound infection which was treated or handled with antibiotics according to the culture and sensitivity report. Mesh repair is surely considered superior compare to anatomical repair. We highly recommend Hernioplasty (mesh repair) as first line of treatment for uncomplicated incisional hernias to prevent recurrences.
Published by: Kumar Raghvendra, Dr. Ashok Kumar Gupta
Author: Kumar Raghvendra
Paper ID: V5I1-1407
Paper Status: published
Published: February 25, 2019
IoT based home security system
Internet of Things (IoT) conceptualizes the idea of remotely connecting and monitoring real-world objects (things) through the internet. When it comes to our house, this concept can be aptly incorporated to make it smarter, safer and automated. This project presents the overall design of Home Automation System (HAS) with low cost and wireless system. The smart home concept in the system improves the standard of living at home. Whenever a person comes in front of the house the PIR motion detector sensor detects the person and a message will send to the house owner and he can see the person through the camera in front of the house. The camera is accessed to the webpage and also the light, fan, door lock, an alarm can be controlled with the webpage. The system intended to control electrical appliances and devices in a house with relatively low-cost design, user-friendly interface, and ease of installation. According to the priority of the person, the owner can control the electrical appliances. Those who get the authentication can unlock the door by entering a password on the keypad and use the home appliances depending on the priority set by the owner.
Published by: Midhuna Subart, Anju P. S., Nasiya Y. Salim, Dr. Vince Paul
Author: Midhuna Subart
Paper ID: V5I1-1352
Paper Status: published
Published: February 25, 2019
