The paper assesses how a CEO change of a firm and his/her respective focal domain influences the intensity of the firm’s pivot. During the research, we derive two hypotheses based on a pivot and the various associated parameters. The first hypothesis is that a CEO change in the firm will create higher intensity to pivot within the firm. The second being that a higher intensity to pivot will occur if the CEO of a firm is a domain outsider rather than a domain insider. Furthermore, in examining the United States (US) photovoltaic (PV) industry, we found that contrary to the first hypothesis, there is a lower intensity to pivot for a firm when a CEO change occurs. For the second hypothesis, if the CEO is categorized into a focal domain (domain insider and domain outsider), we find that a firm has higher intensity to pivot if the CEO is a domain outsider.