Profit is life-line of any business. Profit can be increased by minimizing the losses in production and continuous improvement in quality. Losses will have a negative impact on the productivity and quality of the products produced by any organization. If cycle time is used as one the tool to measure each workstation’s productivity, then reducing the cycle time at the workstation will minimize the time loss in production thereby increasing the productivity. The workstation which takes the longest cycle time will be the critical process or bottleneck process. Also, line balancing is used as one of the effective tools for reducing the cycle time. So, the productivity can be increased only if the critical process is ‘debottlenecked.’ The line efficiency also improves. This paper is aimed at identifying bottleneck workstations with the longest cycle time activities and reducing the losses in production at each workstation in an assembly line of automobile drive head.