Merchandise activity has expanded the horizon and dimension of business universally. In India, villages are considered to be the spine and strength of our economy which contribute 25-30% of GDP. Unfortunately, due to lack of connectivity to town, deficient network, poor telecommunication, undeveloped transportation and inefficient planning of rural development has slumped rural markets in India. Nevertheless, rural India has the potential to contribute more in percentile by better connectivity and Livestock committee to promote indigenous products of 6,00,000 Indian villages. Globalisation in agricultural sector, exposure of unique handicrafts, textiles, arts, handlooms and treasure of diverse economic opportunity has brought faith among investors. This research paper attempts to analyse issues and address the challenges which have caused hindrance to promote Rural markets across India. The researcher aims to suggest parallel tech-savy solutions to approach global markets and boost economy. The aim of this paper is to give suggestions to promote native products grown and manufactured in villages throughout the world. Further, the role of Panchayat and financial distribution patterns is also discussed in this paper.