Developing, sustaining and enhancing quality culture is the responsibility of any institution. NAAC is an External Quality Agency while IQAC is an Internal Quality Agency. Both need to be balanced. Besides seven criteria, NAAC lays emphasis upon core values, assessment indicators for accreditation. The purpose of this exploration is to analyze the assessment indicators for quality culture in the context of Higher Education. Quality is not accidental, but it is the outcome of continuous and strenuous efforts for excellence. Quality cannot be taught. It has to be ingrained just as a sponge soaks the water. Developing, promoting and sustaining the quality culture is the responsibility of an institution. Higher Education is an instrument for change and development. Higher Education can provide highly skilled manpower, it can contribute to the accentuation of class differences in society. It can also contribute to the quality of life by developing virtues, aptitudes, and attitudes of human society. We, who are in charge of the institutions have to create an atmosphere where the potential of every individual can be put to use to its best level. That is the role and the challenge before the teacher. We must remember “time and tide waits for none” Hence, there is no time for us to lose. It is not difficult for us to see what goals today are worthy of striving. What is needed is not only choice but also faith, not only selection but also devotion, not only well-reasoned discrimination but also dedication.