The research paper is based on a doctrinal research on the publicity of players against its free-selling through fantasy sports online. My topic comes under the technological law and sports law. To give an introduction to my topic, the issue I’m dealing with is whether the growth of fantasy markets owe any liability to players publicity. Online fantasy started with a group of friends over basketball and now is a multi-million dollar industry. It starts with a person acting as a ‘manager’. Before the start of every season, the player picks players from the draft of currently active players and then receive points throughout the season for their performance in the real world. For example, a hockey player who scores a lot of goals, or a baseball player with a high batting percentage, would be highly sought-after both in the real-life professional league and in the various fantasy leagues. Online fantasy sports providers are battling against the professional sports leagues and their players’ associations over whether the fantasy providers should pay licensing fees to use the players’ names and the statistics they generate. This question turns on whether the players have an enforceable right of publicity interest in their names and playing records.