In this era of globalization and ever-improving technologies, the corporate environment has become highly competitive. With many options available, it has become difficult to secure customer loyalty. After having made a good product one needs to tackle the competition also. An effort is made here to find out if corporate reputation and corporate image today are the real keys that have the potential to impact customer loyalty in favor of the firm? The present study aims to discover that corporate that focused on image management as a continuous effort are more successful in comparison to those corporate that have not used this tool effectively or not used it at all.