Marketing is an important tool in today’s competitive environment when multiple brands are coming out with the same products. Direct Response marketing has held an important place in this aggressive market as it creates good relations among the producer and the consumer. It utilizes different communication techniques like SMS, online-feedback, e-mails, telephone, and other mediums. The option of getting an immediate response from the consumer makes it interactive and versatile. The method explores the point of view of the consumers placed in different target groups varying on the basis of economic criteria, geological locations, and requirements. It enables the marketer by providing the advantage of customizing the product or changing the marketing approach for products to the different target customer groups by the pattern of their responses provided on those products. The current market has changed from Brand dependent preferences to competitive offer preferences, in which Direct Response Marketing gives an advantage to the Brands for their products. The evidence of the success of Direct Response Marketing can be witnessed by the technology industry giants like Google, who has been using email and another medium as their medium of communication with customers for direct response marketing. In their marketing module, Brand marketing wouldn’t have been as successful as Direct Response Marketing [1]. This paper has two parts to it, the first part being the proper understanding of the importance of Direct Response marketing in the current atmosphere. The other aspect of the paper is the proper use of the tool in the Blue Ocean Marketing Strategies being applied in the aggressive market environment.