This research was made to analyze the factors that are needed to be strengthened for the product’s sales growth, it helped to determine the retailer perception towards edible oil brands, and also it helps to specify the reason for the specify Edible product which is not sold in the shop. These are the objective of this research. The research area was conducted in Coimbatore particularly in developing areas in Coimbatore like Eachanari, Malumichampatti, Othakalmandapam, and Kinathukadavu. The sample collected for this research is 181. The research design of the project is descriptive in nature. By using a structured questionnaire, the primary data was collected. Secondary data is collected from various journals, books, literatures, websites, and magazines. Convenient sampling is the sampling method used for the study. Chi-square test, Regression analysis,r correlation, and Cronbach Alpha test are the tools used for analyzing the data which are collected in the survey. From this study, it determines that the Majority of the retailers prefer that lowering the price can influence the new customer. In various retail outlets, customers are not specifying the brand while they are buying the product is the main reason for the reduction in sales. Because the majority of the retailers are not having awareness of Sim Sim oil which contributes to the reduction in sales due to not having awareness.