This paper is published in Volume-9, Issue-2, 2023
Area
Management/Finance
Author
Dr. Raghu. G. Anand
Org/Univ
Jain Deemed-to-be University, Bengaluru, Karnataka, India
Keywords
Xiaomi, Smartphone, Downfall, Make In India, Revival, Premium Market, Penetration Strategy
Citations
IEEE
Dr. Raghu. G. Anand. Revival strategies for Xiaomi India toward a corrected consumer perception in today’s affordable and emerging markets, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Dr. Raghu. G. Anand (2023). Revival strategies for Xiaomi India toward a corrected consumer perception in today’s affordable and emerging markets. International Journal of Advance Research, Ideas and Innovations in Technology, 9(2) www.IJARIIT.com.
MLA
Dr. Raghu. G. Anand. "Revival strategies for Xiaomi India toward a corrected consumer perception in today’s affordable and emerging markets." International Journal of Advance Research, Ideas and Innovations in Technology 9.2 (2023). www.IJARIIT.com.
Dr. Raghu. G. Anand. Revival strategies for Xiaomi India toward a corrected consumer perception in today’s affordable and emerging markets, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Dr. Raghu. G. Anand (2023). Revival strategies for Xiaomi India toward a corrected consumer perception in today’s affordable and emerging markets. International Journal of Advance Research, Ideas and Innovations in Technology, 9(2) www.IJARIIT.com.
MLA
Dr. Raghu. G. Anand. "Revival strategies for Xiaomi India toward a corrected consumer perception in today’s affordable and emerging markets." International Journal of Advance Research, Ideas and Innovations in Technology 9.2 (2023). www.IJARIIT.com.
Abstract
Xiaomi Corporation is a Chinese manufacturer that designs consumer electronics relating to software, home appliances, and household items. It is the second-largest manufacturer of smartphones in the world. With their price penetration strategy, they were able to become the bestselling smartphone sold in India, under the brand name Poco F1. Xiaomi held over 28% of the market share in India’s smartphone market in 2018, which gradually came down to 15% in 2023. However, the share of other Chinese brands in India’s smartphone market has only increased. This paper intends to understand the reasons for the downfall of the smartphone giant and some revival strategies to make a comeback again in the subcontinent.
