In this paper, we analyze the unprecedented rise of OTT Platforms in India during the Covid-19 pandemic. In the wake of rapid digitalization and increased penetration of consumer electronics devices, there has been a notable change in the way the audience chooses to consume content and media. This has led to the emergence of a large market for OTT platforms. This paper examines the notable change in the audience and their viewing patterns which have not only been key to determining how successful OTT platforms have been but also will be in the future. It is astonishing to note that by 2021 alone, we have spent 204 billion minutes watching material on OTT platforms, an increase of 181 billion minutes. The future of OTT in India is such that it is expected to outperform expectations and take the lead in the subcontinent’s entertainment industry.