The current manufacturing sector is defined by rapid globalization, arbitrary and heterogeneous markets, and a high rate of products customization. Considering the factor of mass customization, the review paper explores the impact of information technology (IT) in tailor-making electronic goods as per customer demands in India. The paper efficiently extrapolates the benefits of Mass Customization (MC) in a manufacturing sector and later measures its intensity when IT (Industry 3.0 application and then Industry 4.0) is applied in unison with it. Supply chain management is an important phase of manufacturing products that can be made proficient in MC by introducing IT applications like Customer Relationship Management and Enterprise Resource Planning. Through the use of IT, supply chain planning and supply chain integration can significantly enhance the supply chain of business in saving cost, resources, and can initiate better management between coordinators along with facilitating the systematic flow of information at every stage. Besides, substantiating the benefits and ways in which MC can adequately cope with individual demands, the review also dispenses information about the common challenges faced by the company in abiding MC mechanism. The main findings and discussion will evidently state the use of IT in MC manufacturing processes of consumer electronic products. The review also discusses the state-of-the-art technologies currently used for MC. Industry 4.0 applications are widely used to seek better outcomes of customization. IT with industry 4.0 applications like Big Data, Internet of Things, and Cloud Computing can help in further broadening the scope of MC manufacturing.