The paper seeks to establish the importance of maintaining good and meaningful relations with all the publics who interact with a corporate organization. It is the people who form an opinion over a period of time (about a firm) that gives the organization its reputation. So maintaining good relations with all the concerned publics is important for an organization. Public Relations, as the name suggests, is all about maintaining relations with the public. The corporate organizations feel the need to maintain, enhance and foster good relations with their prospective customers (public) in order to succeed. The Role of Public Relations in this aspect becomes very important.