Arbitration is popular in India as an ad-hoc rather than an institutional setup, wherein parties regulate the arbitration proceedings themselves. Institutional arbitration involves the regulation of arbitration proceedings by an institution, which applies its rules of procedure. Due to a lack of adequate emphasis on institutional arbitration, Indian parties have preferred to conduct ad hoc arbitrations. However, as arbitration continues to grow between Indian parties, policymakers and courts of law have taken note of its importance but the challenge now is to substantially increase awareness about institutional arbitration in India so that efforts being taken to reform institutional arbitration are supported by an increase in usage. Arbitral institutions must themselves take the lead by increasing awareness about their services and benefits. In addition, they must adopt the best practices from around the world which will encourage parties to use their services over foreign arbitral institutions.