This paper is published in Volume-5, Issue-2, 2019
Area
Data Mining
Author
D. Madhu, Dr. T. Hanumantha Reddy
Org/Univ
Rao Bahadur Y. Mahabaleswarappa Engineering College, Bellary, Karnataka, India
Pub. Date
06 April, 2019
Paper ID
V5I2-1749
Publisher
Keywords
Structural Balance Theory, Hybrid collaborative filtering, Singular Value Decomposition, Recommendation system

Citationsacebook

IEEE
D. Madhu, Dr. T. Hanumantha Reddy. SBT to assess the impact of BDA on customer’s online behaviour, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
D. Madhu, Dr. T. Hanumantha Reddy (2019). SBT to assess the impact of BDA on customer’s online behaviour. International Journal of Advance Research, Ideas and Innovations in Technology, 5(2) www.IJARIIT.com.

MLA
D. Madhu, Dr. T. Hanumantha Reddy. "SBT to assess the impact of BDA on customer’s online behaviour." International Journal of Advance Research, Ideas and Innovations in Technology 5.2 (2019). www.IJARIIT.com.

Abstract

With the rise of social network sites, almost every person has a profile. This profile contains various likes and dislikes about various items. It also contains their valence about other users on the network. In this paper a cloud-based recommendation engine is proposed which provides recommendations about various products given that a user likes a product X taking the balance theory of likes and dislikes over the network. This project can be used to provide personalized recommendations for advertisements or can be used by the user to explore other potential items that he may be interested in.