In this paper, we analyze various trends in the service sector and the relationship between service and marketing and the difference between service and product marketing and various terms. How intangible services are converted into tangible services? A carrier gadget is the dynamic shape of people, era, business enterprise and shared facts that creates and gives you cost between the provider and the purchaser through service. A service is an actor overall performance that one birthday party offers to any other that is basically intangible and does not result in any proprietorship. Today almost each carrier agency is facing the marketing challenges in enterprise surroundings because of the simple attributes of services. This paper objective at the theories of offerings marketing in a preferred manner and identifies the foremost responsibilities of services advertising and marketing in today’s global market.