This paper is published in Volume-8, Issue-1, 2022
Area
Management
Author
A. Satish Kumar, Dr. M. Ramkumar
Org/Univ
Annamalai University, Chidambaram, Tamilnadu, India
Pub. Date
31 January, 2022
Paper ID
V8I1-1280
Publisher
Keywords
Hospitality, Service Tangibility, Loyalty,

Citationsacebook

IEEE
A. Satish Kumar, Dr. M. Ramkumar. Service quality perception towards tangible attributes with reference to ‘three-star hotels’ in Hyderabad, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
A. Satish Kumar, Dr. M. Ramkumar (2022). Service quality perception towards tangible attributes with reference to ‘three-star hotels’ in Hyderabad. International Journal of Advance Research, Ideas and Innovations in Technology, 8(1) www.IJARIIT.com.

MLA
A. Satish Kumar, Dr. M. Ramkumar. "Service quality perception towards tangible attributes with reference to ‘three-star hotels’ in Hyderabad." International Journal of Advance Research, Ideas and Innovations in Technology 8.1 (2022). www.IJARIIT.com.

Abstract

The hospitality industry always focuses on service quality and service tangibility. Customers rate the hotel service performance based on service standards provided in Hotels is treated as a benchmark for service. Service quality is an important aspect of marketing theory and practise, since good quality may lead to customer happiness and loyalty, as well as successful company outcomes. It is critical for every firm, particularly in the services industry, to comprehend and grasp the expectations and perceptions of customers about a wide variety of elements impacting customer happiness and loyalty. The importance of these factors develops tremendously in the hospitality industry. The purpose of this research is to determine the value of specific quality components in the hotel sector. The data was collected via a questionnaire that included nine tangible service quality indicators that respondents scored on a five-degree scale. The factorial structure of the physical parts of hotel service was also discovered throughout the investigation. The purpose of this research is to add to the current literature by emphasising the importance of tangible service quality components and their influence on business produced by 'Three Stat hotels' in the Hyderabad area.