The ever-growing market for passenger vehicles in India is currently going through a phase of increased demand for Sports Utility Vehicles (SUVs). The aim of this research is to analyse the data from previous researches and their conclusions and verify it and drawing our own conclusions through a survey of Indians who have the disposable income available to them for the purchase of passenger cars. The main reasons for this shift were found to be the greater reliability and ground clearance, the higher perceived safety of SUVs in comparison to other vehicles such as sedans and hatchbacks and the growth of hybrids and electric vehicles contributing to the growth of SUVs. For greater ease of understanding, the factors affecting this shift have been further classified into ‘Industry Trends’ and ‘Consumer Understanding’ heads.