Most people are motivated by money, and they all want more of it. These people use the stock market as a platform to locate profitable companies to invest in, receiving returns in the form of interest on their initial investment. The companies use the stock market to raise money from the general public. Every stock market has a regulatory organization that ensures all companies have good justifications for their financial needs and are open and honest about other aspects of their operations. Only social firms with the intention of influencing society are allowed to exist on the Social Stock Exchange (SSE), a section of the stock market. Social companies stress social good over profitability, in contrast to traditional stock market listings. They are non-profit organizations, and the stock market gives them another way to raise money. These are particular businesses that can amass money by issuing non-dividend shares, which enable them to forgo annual shareholder payouts. This only applies to non-profit businesses with social purposes that want to draw donors; it is not applicable to for-profit businesses.