This paper is published in Volume-7, Issue-3, 2021
Area
Management
Author
Annamalai Subramanian, Dr. P. Subburethina Bharathi
Org/Univ
Bharathiar University, Coimbatore. Tamil Nadu, India
Pub. Date
29 June, 2021
Paper ID
V7I3-2166
Publisher
Keywords
Online Marketing, Digital Tools, Marketing Principles and Strategies

Citationsacebook

IEEE
Annamalai Subramanian, Dr. P. Subburethina Bharathi. Strategy for global online marketing, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.

APA
Annamalai Subramanian, Dr. P. Subburethina Bharathi (2021). Strategy for global online marketing. International Journal of Advance Research, Ideas and Innovations in Technology, 7(3) www.IJARIIT.com.

MLA
Annamalai Subramanian, Dr. P. Subburethina Bharathi. "Strategy for global online marketing." International Journal of Advance Research, Ideas and Innovations in Technology 7.3 (2021). www.IJARIIT.com.

Abstract

In this digital and internet era, global online presence of a company for its products and services, makes the company global and various digital tools afford both the customers and the company more benefits, and all marketing strategies need to adopt with this digital era, this paper ascertains these transformation in the marketing strategies.