Consumer buying behaviour towards e-pharmacies in India is gaining traction as more people are realizing the convenience and safety of online pharmacies. With the growth of internet penetration, many Indian consumers are now turning to online retailers for their medical needs. Consumers often have reservations about making purchases online, especially related to the security of their personal and financial information. E-pharmacies must be able to provide a secure platform for customers to make payments, as well as clearly communicate their privacy policies in order to build customer trust and increase sales. This study helps to understand the various factors that influence the choice of online pharmacy. Age is one factor that can have a profound effect on consumer buying behaviour in this sector. Younger consumers tend to be more tech-savvy and comfortable with making purchases online than their older counterparts, while older generations may feel uncomfortable using digital payment methods or lack access to technology altogether. It is important to consider the age factor when studying consumer buying behaviour in E- pharmacies, as it may shape the way consumers perceive and interact with E-pharmacies.