The rise of AI has been in the core of several speculations about it taking over all the jobs from humans, however, Artificial intelligence is also recognized as one of the most disruptive technological advancement of the 21st century. This paper talks about the role of AI in the process of design, considering the role of human intelligence and artificial intelligence in an eco-system of the design process. Paper articulates conclusive note postulating sustainable roles of artificial intelligence in the design process. The paper should be helpful for professional designers, engineers, developers, visionaries, academicians and CXOs to understand and define the future scope of artificial intelligence in design. It should also be helpful to students and practitioners interested in the subject to understand, dream and imagine new aspects of human-machine interactions.