There is a feeling among various respondents that the newspaper has a very high standard of language which does not understand by all. The HINDU newspaper seems to have a very conservative image, unlike the other newspaper which are trendy. A notable feature of the print media, in recent years, has been the greater availability of color printing in periodicals as well as few newspapers. Among the periodicals referred to above 68 out of the 105 accepted advertisement in color. Rates for advertisement in color were double that of black and white as rates, or even higher. Two other developments of interest in magazine advertisements were the use of bleed both in color and black and white and double-page spreads. These indicate that a competitive era has already set-in advertising in print media. Increased rated to the face of static circulation has begun to dictate the need for greater attention-seeking the power of advertisement so that the expenditure incurred on placing them could be justified. Moreover, the print media itself has stated encountering increasing competition from television. The outcome of the project area. Leading Newspaper of Southern India.b. Strengths reflects in the statements “India‘s National Newspaper”.c.. Acknowledge for its unbiased editorial and articles. d. The newspaper caters to the need of intellectual people and is very favorite among the students who prepare for competitive exams (especially civil services). e.. One of the oldest newspapers in India. f. Salaries for the employees are the best when compared to other newspapers. g. Sports coverage is the best among all the dailies.