This paper is published in Volume-8, Issue-3, 2022
Area
Digital Marketing
Author
Maanya Sharma
Org/Univ
Suncity School, Gurugram, Haryana, India
Keywords
Digital Marketing, Sales, Customer Acquisition Cost (CAC), Lifetime Value (LTV)
Citations
IEEE
Maanya Sharma. The impact of digital marketing on customer acquisition cost, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Maanya Sharma (2022). The impact of digital marketing on customer acquisition cost. International Journal of Advance Research, Ideas and Innovations in Technology, 8(3) www.IJARIIT.com.
MLA
Maanya Sharma. "The impact of digital marketing on customer acquisition cost." International Journal of Advance Research, Ideas and Innovations in Technology 8.3 (2022). www.IJARIIT.com.
Maanya Sharma. The impact of digital marketing on customer acquisition cost, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARIIT.com.
APA
Maanya Sharma (2022). The impact of digital marketing on customer acquisition cost. International Journal of Advance Research, Ideas and Innovations in Technology, 8(3) www.IJARIIT.com.
MLA
Maanya Sharma. "The impact of digital marketing on customer acquisition cost." International Journal of Advance Research, Ideas and Innovations in Technology 8.3 (2022). www.IJARIIT.com.
Abstract
This paper evaluates the factors that have led to a rise in digital marketing and discusses its impact on various components of the sales funnel. It analyzes how the costs associated with it have dropped over the last few years. This phenomenon has been leveraged by several companies to reduce the cost of acquiring a new customer and accelerating business growth.
