Investment behavior is directly proportional to market stability. The onset of COVID-19 rattled the economy and as a result, there was a steep decline in the market stability. Various investors across the globe have reacted to this sudden change by adapting to the situation and making amendments to their investment strategies. Similarly, entrepreneurs have done the same by adopting a certain methodology to approach investment and make profits in the investment industry during the pandemic. The purpose of this paper is to analyze qualitative factors of investment behavior of entrepreneurs such as mental stress and underlying mentality to understand their investment strategies and provide a few solutions to decrease their chances of losses when they invest in any securities, especially during the pandemic. Primary data is used to conduct the research so that entrepreneurs can anonymously provide their insight on what they think are factors and purposes of investment for someone who has active business operations underway.