The use of alternative medicine and therapies has been on a rise in the last few decades. Herbal medicine has become popular not just in developing countries but in Europe and America as well. India, with it's rich heritage of non-conventional medical treatments and therapies along with it's the natural abundance of flora and fauna can become an international hub for herbal medicine. In this paper, we explore the scope of alternative medicine and analyze the market available for the same both domestic and foreign. We also try to narrow down on significant hurdles which Indian herbal exports face and solutions for the same.