Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It is the use of the channels to reach the desired target market via some of the following channels such as social media, websites, multimedia advertising, online search engine advertisement, E-marketing, interactive marketing (polls, the game adds, mobile marketing), etc. Customers of online shopping are delighted with prompt delivery and flawless payment mechanisms building trust in consumers. Online retailers are now pushing a larger number of categories such as electronics and white goods. In these emerging models, intangible assets such as relationships, knowledge, people, brands, and systems are taking center stage.