India has developed into a growing market for high-end products. Since there are now much more wealthy people in the world, consumer spending has significantly expanded. Digital channels are affecting how luxury goods are consumed as well. Social reforms have improved the independence of women. Due to these shifting dynamics, a number of luxury brands have increased their online presence, focusing on appealing to female buyers. This study aims to comprehend the emergence of new luxury items and the significance of online platforms for Indian women. Exclusiveness, craftsmanship, a wide range of brand options, and customer value all define sophisticated luxury. Therefore, users of these tools do so in both public and private settings. Digital platforms have helped these businesses and their clients develop better relationships.