Advertising for the longest time has been the prime source for one-way communication between potential customers and businesses. The task however is to establish the brand and the product in the minds of the end user. While it may sound easy, advertising can be a handful. This research paper explores a certain small but important aspect of an entirety that is advertising. It deals with the use of literary devices such as puns, rhetoric, dramatization and personification, in advertising. It explores how it has been used and suggests how it can be further used.