In the modern democratic society, mass media plays an important role. Advertising, being the primary channel of communication, unconsciously filters through the ideas about how identities are constructed within the society. Advertising is today considered to be necessary for economic growth. Critics have accused it of an array of sins ranging from economic waste to promotion of harmful products, from triviality to intellectual and from sexism to deceit, manipulation & moral pollution. But studies have shown that there is growth in the advertising industry due to advancements in technology